<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/"><channel><title>Beyond the Tactics · Flip Creative</title><link>https://flipcreative.io/blog/</link><atom:link href="https://flipcreative.io/blog/rss.xml" rel="self" type="application/rss+xml"/><description>Marketing fundamentals that outlast every platform change, from Phil Smith of Flip Creative.</description><language>en-us</language><item><title>AEO and GEO Are Bullsh*t (So Was SEO)</title><link>https://flipcreative.io/blog/aeo-geo-seo/</link><guid isPermaLink="true">https://flipcreative.io/blog/aeo-geo-seo/</guid><pubDate>Mon, 26 Oct 2026 00:00:00 GMT</pubDate><description>AI search is real. AEO and GEO aren't new. What actually decides who gets found on Google and ChatGPT, and the technical work that matters.</description><dc:creator>Phil Smith</dc:creator></item></channel></rss>