The Flip Creative blog

Beyond the Tactics

Every year there's a new acronym and a new package to buy. This is about the fundamentals that outlast all of them, and the ideas that work in one industry and travel to the next.

  1. AEO and GEO Are Bullsh*t (So Was SEO)

    AI search is real. AEO and GEO aren't new. What actually decides who gets found on Google and ChatGPT, and the technical work that matters.

    · 6 min read