Ad campaigns

Ads that earn their keep.

Campaigns set up properly, written well and watched closely, with reports that tell you what's working in plain English.

$1.5M+ in ad spend managedFacebook ads since 2008Google Ads since 2010
What's included

Every dollar, accounted for.

Google Search and Maps

Show up when people are searching for exactly what you do, in the areas you serve.

Facebook and Instagram

Reach the right people in your area with campaigns built around your offer and your customers.

Creative and copy that sounds like you

Ads written and designed to stop the scroll and say your offer well.

Tracking that counts what matters

Calls, form fills and sales traced back to the ad that drove them, not just clicks.

Watched closely, not set and forget

Budgets, bids and ads adjusted as the data comes in.

Reports in plain English

What worked, what didn't and what changes next, written for you, not for marketers.

At a glance

Following every dollar to the sale.

AdGoogle or Meta
→
ClickSomeone visits
→
Call or formA real lead
→
SaleA real customer
→
What it returnedYour real ROI

Most ad reports stop at clicks. Mine follow the lead all the way to the sale, so you know which ads actually make you money.

How it works

Clear steps. No surprises.

Step 1

Review

If you're already running ads, I start with what's live and what it's returning. If not, with your goals and your market.

Step 2

Tracking first

Before spending a dollar, I make sure calls, forms and sales can be traced back to the ads.

Step 3

Launch

Campaigns built around your best offers and your best customers, with a budget you approve.

Step 4

Improve

Regular tuning, and a plain-English report on what to keep, cut and try next.

Questions

Good questions, straight answers.

How much should I spend on ads?

It depends on your market, your goals and what a new customer is worth to you. I'll recommend a starting budget, and every budget change gets your approval first.

Is the ad spend separate from your fee?

Yes. The money you spend on Google or Meta is separate from my management fee, and you'll see exactly what was spent and what it brought in.

How soon will I see results?

Search ads can start bringing in calls within the first few weeks. It usually takes a month or two of real data to tune campaigns well, so expect steady improvement rather than overnight magic.

Can you take over ads that are already running?

Yes. I start by reviewing what's running and what it's actually returning, then fix the tracking and the waste before adding anything new.

Google or Facebook: which is better?

They do different jobs. Google catches people already searching for what you do; Facebook and Instagram reach people before they search. Most local businesses do best starting with one, then adding the other once the first is working.

Want ads that pay for themselves?

Tell me a little about your business and what you need. I'll get back to you personally.

Start a project