The craft, done by someone who's done it for a long time.
Strategy, ads, websites and search, handled personally, with AI built into how all of it gets done.
Find the growth you're leaving on the table.
I learn your business, your numbers and your customers, then bring what's working in other industries to yours.
- A clear read on what's working and what isn't
- The quick wins and the big levers
- A plan you can act on, in plain English
Google and Meta ads that earn their keep.
Campaigns set up properly, written well and watched closely, with reports that tell you what's working in plain English.
- $1.5M+ in ad spend managed across Google and Meta
- Google Search, Maps and Meta (Facebook + Instagram)
- Creative and copy that sounds like you
- Tracking you can trust
Websites that look sharp and actually sell.
Fast, built for phones, ready for Google and AI search, and easy to keep up to date.
- Designed around how your customers decide
- Built to load fast on a phone
- Set up for search from day one
Get found, on Google and in AI answers.
SEO, your Google Business Profile, and the AI answer engines more and more people ask first.
- Local search and Google Maps
- Reviews and your Business Profile
- Showing up in AI answers
The best idea for your business is often already working in someone else's industry.
I've worked across hospitality, live music, real estate, camps, trades and retail. What fills a restaurant on a slow night, or sells out a show by email, works for a lot more businesses than you'd think. I bring those ideas with me.
I grew up with the internet. I've ridden every wave since.
Building computers and my first websites, as a kid.
Facebook opens up ads. I start running them that first year and never stop.
Marketing professionally, and running Google Ads for clients.
Incorporated, and built entirely on referrals.
Leading marketing for a Long Island hospitality group.
The biggest wave yet. I run on it.
Old enough to have watched every shift happen. Young enough to be all-in on this one. That's the unfair advantage: 15+ years of judgment about what works, plus the tools to do it better than ever.
I don't just use AI. I run on it.
AI is wired into everything I do, from research and builds to tracking and reporting. You get senior judgment, delivered with a speed and depth a small shop couldn't touch a few years ago.
My own AI operating system
A command center that tracks every project, runs routines on a schedule and keeps nothing from slipping. It's how one person runs this much, this well.
Ad reports that write themselves
Google and Meta data pulled automatically and written up in plain English: what worked, what didn't, what changes next.
Every order, traced to its source
Online orders tied back to the ad, email or post that drove them, so the budget goes where it actually earns.
Email and SMS on autopilot
Lifecycle campaigns, sign-up forms and segments wired end to end, running on their own.
Ask your data anything
Managers ask a question in plain English and get the answer from their own guest data. No spreadsheets, no waiting.
More gets done, sooner, without cutting corners.
You see what's actually driving results, not just clicks.
AI does the heavy lifting. Fifteen years of instinct decides what ships.
For the right fit, I'll build it before you pay.
Every so often I take on a website on spec, the way a lawyer might take the right case: I build the new site first, and you only pay if you love it. It isn't for every project. Bigger sites and businesses that need real strategy and scope get a proper plan first. Tell me about your business and I'll tell you honestly whether it's a fit.
Ask if you qualifyReal businesses. Real work.
A few of the businesses I've built websites and run marketing for.
Mike DelGuidice's Live On The Porch
Since 2026Salt Shack
Since 2026
Camps 'R' Us
Since 2020
Park Heights Apartments
Since 2015More work: Tap Room · Bango · WeDesignNY · The Boat Yard · Surf Shack · Spectrum On Broadway
I'm Phil Smith. I've been building on the internet since I was a kid, and doing marketing professionally for 15+ years. By day I lead marketing for Upstream Hospitality Group, the 25+ location Long Island group behind Tap Room, Bango and the Island Time beach venues, which is why Flip keeps a small client list. Every client works with me, start to finish.
No juniors, no account managers, no hand-offs.
You know what you get and what it costs before we start.
A handful of clients at a time, so each gets real attention.
Let's talk.
Email is the best way to reach me. Tell me a little about your business and what you need, and I'll get back to you personally.
phil [at] flipcreative [dot] me