Beyond the Tactics

Calling it out

Hype cycles and what the industry sells, taken apart by someone who does the work.

  1. I Build With AI Every Week. Vibe Coding Is Still a Lie.

    AI really can build software fast. What the vibe coding pitch leaves out: owning software is like owning a business, and building it was never the hard part.

    · 6 min read

  2. Why Your Marketing Package Isn’t Working

    Most marketing packages are built before anyone learns your business. Why that fails, what to ask instead, and how to spot a cookie-cutter plan.

    · 6 min read

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